The organizer of the Virtual Summits is Dave Cross LLC, a two-person company consisting of Dave Cross and his wife Marlene. Dave is a long-time Photoshop educator who, in May 2020, saw a need for virtual conferences that provided free classes with optional paid passes. Since then, Dave has organized 6 Photoshop summits and 2 Lightroom summits.

For the Video Creators Virtual Summit, Dave has partnered with video industry expert and instructor Richard Harrington, to bring together a world-class team of Premiere Pro and After Effects expert instructors.